In the News?

  Every now and then I take the time to analyse the visits that this site receives and to try to form a picture of where the interest is coming from. Broadly speaking that means building up a profile of which posts and articles are the most popular, which inbound links are attracting the most hits and from which sources. All anorak stuff, but useful if the object of the exercise is ultimately to reach a wider audience.

This week I have noted a good amount of traffic coming over from a site called News360. Naturally I knew nothing of News360, so curiosity dictated that I would take a look and see what the site was about.

News360, it appears, is a smart app which analyses a user's behaviour whilst online and from this information takes a view on what that particular user might be most interested to take a look at on the web.

For whatever reason News360 believes this humble blog and sundry of the articles contained herein to be of interest to certain of its own subscribers, and has published a recommendation accordingly to its customers. This is of course most welcome as it leads to more visits, and more interest in the blog.

Whether or not this will catch on I don't know, but even now it certainly demonstrates the importance of writing and posting good quality material. I'm hoping that in its own very modest way this blog is fulfilling this objective already.